Rihanna may be blessed with “savage” style and a naturally flawless face — but for the rest of us, there’s Fenty Beauty.
So in honor of the pregnant Bad Gal’s 33rd birthday on Feb. 20, why not scoop up some of the bestselling products from her billion-dollar cosmetics brand?
Some of the makeup must-haves below have been in the collection for a while now — including the award-winning Gloss Bomb Universal Lip Luminizer ($20), which has racked up over 4,000 overwhelming positive ratings, and the viral Pro Filt’r Soft Matte Longwear Foundation ($38), famous for its hilariously over-the-top reviews.
We’ll be updating this article periodically with new Fenty Beauty releases you need to try, but for now, read on to shop some of the company’s most popular eye, lip and face products that have scored stamps of approval from fans — and for good reason.
Fenty Icon Semi-Matte Refillable Lipstick Set ($32)

One of the brand’s latest releases, this lipstick set comes with the semi-matte shade of your choosing ($20) and a luxe refillable case adorned with the Fenty logo ($12), so you can mix and match as you collect all 10 colors. Oh, and the shape of the lipstick bullet was inspired by Rihanna’s cupid’s bow; how cool is that?
Gloss Bomb Heat Universal Lip Luminizer + Plumper ($24)

Turn up the heat with this new take on a bestselling gloss. Fenty Beauty’s latest version of Gloss Bomb doubles as a lip plumper, instantly adding volume to your pout while nourishing it with shea butter and vitamin E.
Gloss Bomb Universal Lip Luminizer ($20)

Pucker up and prepare to experience this award-winning lippie. The Gloss Bomb Universal Lip Luminizer is a mouthful of a name, but that hasn’t stopped it from racking up over 4,000 reviews (and counting) as well as special honors from Allure and Glamour. It comes in eight shades and at $20 a pop, why not get them all?
Pro Filt’r Instant Retouch Primer ($34)

The Pro Filt’r collection has earned a ton of hype, and it’s easy to see why: The blurring effect rivals that of any filter on Instagram or TikTok. This primer is a great base for your beauty look, setting the stage — and your skin — for a flawless face of makeup that will last all day.
Flyliner Longwear Liquid Eyeliner ($24)

Want wings so sharp they could cut glass? Try the top-rated Flyliner, which comes in both black and brown shades.
“Obsessed,” reads a recent review. “This is by far the best brown liner I’ve used. So pigmented and gives the perfect wing. I’d give it a ten. Don’t ever stop making this.”
Pro Filt’r Soft Matte Longwear Foundation ($38)

This product has been the talk of Twitter, with fans gushing over its smoothing and pore-erasing powers (occasionally in essay form). It also comes in a whopping 50 shades, proof of how Rihanna’s raised the bar on inclusivity in the beauty world.
Pro Kiss’r Luscious Lip Balm ($20)

Who wouldn’t want to be a professional smoocher? Especially in the winter, it’s hard to keep your lips looking on point, and this beloved balm comes recommended by more than 800 people, with reviews averaging at 4.7 stars out of 5. It comes in four different shades, including a clear version.
Gloss Bomb Color Drip Lip Cream ($21)

After hydrating your lips, dip them in color with the luxe Gloss Bomb Color Drip collection. The lip cream is available in five different shades ranging from nude to brown to berry, with an average 4.7-star rating to back it all up.
Diamond Bomb All Over Diamond Veil ($40)

“Shine bright like a diamond,” indeed. This bestselling highlighter compact can be yours in four shades: platinum, pink, copper, pink and champagne.
Stunna Lip Paint Longwear Fluid Lip Color ($26)

Get a stunning smooch with Stunna Lip Paint, which has scored 3,000 reviews and a 4.5-star average. The lip color is made to last and comes in eight shades, from light pink to deep burgundy.
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