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MONACO — Brand Innovators returned to the glamorous Yacht Club de Monaco Monday, where Page Six caught up with co-CEO Marc Sternberg who celebrated the company’s milestone 12th anniversary.
For the first time ever at Cannes Lions, Brand Innovators partnered with Influential to privatize the Armani Café and launch the Influential Beach Stage where A-list talent, including Paris Hilton, will appear to talk all week.
“We’re so excited to be in Cannes. It’s one of our favorite activations,” Sternberg told us.
“We’re all over the Croisette.”
Despite taking over the Cannes beach with Influential for the first time, Brand Innovators has been celebrating their annual gala at the yacht club since 2019 when Sternberg approached Group Black co-founder and chief strategy officer, Bonin Bough, with whom he’s been partnered with for more than a decade.
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“This event is amazing, but more than that this organization and these are the guys who actually took the time to bet on marketers that were emerging marketers,” Bough said.
“They were young. They not only created the 40 Under 40, but they really paved the way for the next generation. I just think that’s so important.”
“Station 19” star Boris Kodjoe was spotted at the soirée and told us he supports Brand Innovators and Influential because of their approach to content.
“What better way to control your own content destiny with corporations who have similar brand objectives?” Kodjoe said.
“It’s a way to go straight to the source and to create synergies and collectives around content that’s important to you.”
